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Headshots-Karrie-Van-Belle-Dec30-2024-FINAL-3_edited.jpg

Hello!

I'm thrilled to embark on a journey and collaboration with organizations where my approach as a Fractional CMO can help them implement transformational strategies that elevate their marketing and communications; and modernize their operations and talent. I believe that together, we can navigate today’s dynamic landscape and achieve remarkable results that not only drive sustainable growth but inspire a new generation of marketing professionals.

K. Van Belle (KVB)

Blake C. Goldring, Executive Chairman, AGF Management Limited

"Under Karrie’s leadership, our brand underwent a significant transformation that enhanced our reputation and modernized our approach to content and marketing. Her innovative strategies and insights propelled our brand forward and were a catalyst for growth ensuring we remained competitive in an evolving market landscape. Karrie is “results” oriented, competitive, experienced and knows how to win."

My Story

I am a pragmatic visionary and strategic business leader with over 25 years of experience across multiple disciplines within B2B marketing and communications including brand and media strategy; corporate communications and public relations; market research and analytics; and martech operations. With my depth of expertise, I can effectively and consistently thread together key marketing and communications concepts with business strategy that promote innovation and accelerate growth plans.

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I have successfully led comprehensive, omni-channel marketing and communications strategies and, most notably, revitalized the brands and reputations for the firms I worked with. I am a passionate leader and aim to build and foster transformational teams, challenging the status quo and ensuring those around me have the open and transparent environment they need to generate new ideas and realize their potential. At my core I am a coach and mentor to those around me.

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I have gained invaluable and varied experiences throughout my career having held roles at AGF Investments Inc., BlackRock Canada, Saint Elizabeth Health Care and Edward Jones and through the industry organizations I volunteer with.

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Let's connect!

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25+

Years of experience in B2B marketing and communications; and in the financial services & investment management industry

185%

Successfully increased unaided brand awareness by 185% for a firm I have worked with

$4.5B+

Helped drive over $4.5B in new AUM through strategic product decisions, pricing decisions and launches

70%

Improved email engagement for
a client by 70% through new programs

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