My Approach
At Red Thread Junction, I take a personalized approach to understand the unique needs and objectives of each client and organization I work with and aim to drive strategic growth through inspired leadership and integrated marketing excellence. Threading the link for your business priorities and your customers – operating together where needs meet.
​
I believe in transparent communication, collaborative teamwork, and continuous optimization to ensure the success of my clients', your organization's, marketing initiatives.
​
What is it like to work together?
Pragmatic Visionary
I thrive in business environments where the opportunity to disrupt the role of branding, marketing and communications exists to help organizations achieve sustainable growth grounded in rich data and market insights that align to your key growth objectives and strategic priorities.
​
Inspirational Leadership
I’ll create a positive, collaborative culture of continuous improvement and learning for your marketing team, and delegate tasks to keep each person in their genius zone, inspiring them to go beyond it as much as possible.
​
Aligned Accountability
I’m responsible for all your marketing outcomes. Each quarter you’ll see reports on what’s happening and the plan for the next quarter.
Areas of Expertise
I know it can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well. Have inconsistency in your branding and market positioning, or high costs with limited results and a lack of innovation in marketing approaches (e.g. just covering the basics)? You are not alone. A key challenge facing many firms today is where to start – how to invest effectively, and efficiently, to optimize your marketing strategy, talent and operations. The strategic role marketing can play in the growth trajectory of a firm is often underestimated and overlooked.
​
This is where a Fractional CMO can come in – a part-time executive who runs your marketing team and is responsible for your marketing outcomes. As a seasoned marketing leader, I can leverage my expertise to:
-
Develop a cohesive brand strategy -- creating consistent messaging and visual identity across your business or portfolio of businesses, and across your marketing and communications channels.
-
Enhance a firm’s overall perception and recognition -- helping companies develop effective marketing strategies and campaigns as well embedding sound reputational management processes.
-
Train internal teams -- implementing best practices and leveraging industry insights to improve marketing performance.
-
Assess and optimize marketing budgets and talent -- ensuring cost-effective use of resources and help prioritize high-impact activities, eliminating waste to maximize the ROI of marketing expenses.
-
Help global organizations regionalize -- adapt their marketing and communications strategy and optimize its local operational approach.
-
Bring fresh perspectives and innovative marketing strategies to the table – unlike an outsourced agency model, embedding a Fractional CMO into the DNA of the firm will help firms move faster and stay ahead of industry trends and competitors, eliminating the need to continually onboard new agency partners and manage account team turnover.
